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Designercity
HK's Strategy
As competition intensifies, Designercity HK will
maintain its uniqueness to thrive in current market conditions.
Designercity HK is building on its successes and is well positioned
to advance its growth in this region through the following key
strategies and initiatives:
providing international cross-culture managed
solutions;
developing a pan-Asian platform and presence;
and
attracting and retaining the highest
quality employees.
International cross-culture managed
solutions
localisation and migration of existing foreign sites to cater to
the Asian marketplace
localised branding and marketing strategic consultancy
access to ready network of strategic partnerships
implementation, maintenance and management of
online strategies in Asia
More than just translation, Designercity HK provides the
expertise to localise and colloquialise strategies for companies
coming into Asia. Designercity HK believes that most European
businesses have been long enraptured by the potential of Asian
markets but are wary of rushing in. Further, successful entry into
the large Chinese market with its bureaucracy and cultural
differences, has proven elusive for many Western companies. Whilst
many competitors clamour to obtain a piece of the US market and
clientele, the European axis is relatively untapped. Designercity HK
has exceptional connections to capture this flow.
Compared to the competition, Designercity HK has a head start in
being able to tap into Designercity UK's enviable European client
base and has already established a solid track record in its ability
to provide cross-cultural online strategy and solutions.
Designercity HK, together with Designercity in the UK, has the all
important local-player advantage and a world-class track record and
reputation, a significant distinguishing factor in the
marketplace.
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