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Designercity HK's Strategy

As competition intensifies, Designercity HK will maintain its uniqueness to thrive in current market conditions. Designercity HK is building on its successes and is well positioned to advance its growth in this region through the following key strategies and initiatives:

  • providing international cross-culture managed solutions;
  • developing a pan-Asian platform and presence; and
  • attracting and retaining the highest quality employees.

    International cross-culture managed solutions

  • localisation and migration of existing foreign sites to cater to the Asian marketplace
  • localised branding and marketing strategic consultancy
  • access to ready network of strategic partnerships
  • implementation, maintenance and management of online strategies in Asia

    More than just translation, Designercity HK provides the expertise to localise and colloquialise strategies for companies coming into Asia. Designercity HK believes that most European businesses have been long enraptured by the potential of Asian markets but are wary of rushing in. Further, successful entry into the large Chinese market with its bureaucracy and cultural differences, has proven elusive for many Western companies. Whilst many competitors clamour to obtain a piece of the US market and clientele, the European axis is relatively untapped. Designercity HK has exceptional connections to capture this flow.

    Compared to the competition, Designercity HK has a head start in being able to tap into Designercity UK's enviable European client base and has already established a solid track record in its ability to provide cross-cultural online strategy and solutions. Designercity HK, together with Designercity in the UK, has the all important local-player advantage and a world-class track record and reputation, a significant distinguishing factor in the marketplace.

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