Airport Authority Hong Kong
"Information kiosks go interactive"
DesignerCity's sought after industry expertise and skills in producing effective interactive application and virtual reality solutions have attracted attention from the Airport Authority Hong Kong - the operator of the Hong Kong International Airport - rated World's Best Airport in 2001 and 2002. DesignerCity was tasked to deploy a multimedia interactive kiosk solution located in various parts of the airport terminal. The solution involved the creation of a highly interactive application coupled with a comprehensive content publishing system. The kiosk was also highlighted with the introduction of a virtual character guide and a 3D location map system, all conceptualised and produced by DesignerCity.

Arsenal Football Club
"Arsenal FC comes to Asia"
This was the first case to test our concept of globalisation followed by localisation. Arsenal decided to dedicate a new website to the fans in Asia. With DesignerCity's assistance, Arsenal's plan became a reality and the "Gunners" took the honours as the first English Premier League club to launch a Chinese language website in Asia. The Chinese site, aside from being a near mirror image of the English version, also offers its own localised content and flavour. In addition, a Japanese microsite was also built to pay tribute to the Japanese player Inamoto, who Arsenal signed in 2001. To help solidify a critical mass of support for the site, DesignerCity offered strategic advice and guidance, including provided both interactive marketing campaigns and traditional grass-root marketing through event gatherings supported by press coverage. The site also features a bilingual chat forum, where fans and supporters from around the world can discuss the latest topics of interest, thus creating a truly worldwide football community.
>> Full case study for Arsenal FC
>> http://asia.arsenal.com

Liverpool Football Club
"Global survey leading to localisation"
Liverpool was interested in developing an online survey to coincide with their Asian tour to Singapore and Thailand in 2001. It was decided that to appeal to a larger audience, the global survey would consist of 3 languages, namely English, Simplified and Traditional Chinese. DesignerCity developed the survey utilising a criteria driven engine to allow for real time statistical tracking and analysis. During the first 12 hours, the survey collected over 3,000 responses. By the end of the first week of the market data gathering campaign, Liverpool had collected over 17,000 responses in their database to assist, with future developments - one key development being the launch of the official Liverpool Chinese web portal in 2002, which was entirely built and managed by DesignerCity's in-house production and editorial team. In addition, DesignerCity provided its well proven content publishing and user relationship management system for the localised portal.
>> http://hk.liverpoolfc.tv

Belle China
"Footwear showcase in China"
Formulating a new and scalable online brand for the largest woman's shoe brand in China was a daunting task. Rather than following current industry trend, the design of the site offered a different approach in footwear showcasing. At first glance it is apparent that the site is presented in a very "fashion magazine" orientated style borrowing from both European and American fashion culture. This is a step ahead of all the current competition in China.
>> http://www.belle.com.cn

KFC
"It's Mouse Clicking good!"
The direction was to make the site fun and interactive for everyone. The goal of the design team was to create an interface that mirrored KFC's menu board to extend the feel of the environment to the visitor's home. The site has been running since 2000 and frequent updates have been applied to the site in keeping apace with the numerous KFC offline marketing campaigns that have been run these past few years.
>> http://www.kfchk.com

Toto Japan
"E-commerce franchise"
As a show of success on what an online presence can provide, the original Toto website attracted a significant amount of attention that our client decided to franchise the brand and the portal to Japan. DesignerCity was then asked to provide additional consulting and implementation services. We set out to develop this Japanese version site and to prove that not only was our "Globalisation and Localisation" concept was sound, but also that DesignerCity did indeed possess the pre-requisite expertise to offer the best e-commerce proposition to our clients?internet business ventures.
>> http://www.allinafamily.com/tt_jp

Chow Sang Sang Jewellery Group
"An online evolution"
The overall campaign involved redesign exercises on most of the Group's brands and subsidiary websites, which included Chow Sang Sang Jewellery, Chow Sang Sang Group, Emphasis, Chow Sang Sang e-Shop and 338.net. The main challenge of this commission was to provide a consistent online brand and to improve both the interactions and functionality across all sites. E-branding was the key and a flexible infrastructure to showcase jewellery products and services within different sub-brands was also considered as paramount.
>> http://www.chowsangsang.com

Tesco
"From Mouse to House"
This was by far the biggest project in the history of DesignerCity and also presented the greatest opportunity for our "gung-ho" designers to harmonise both creativity and commercial execution together. Since Grocery was still lagging behind, we needed to create a positioning for TescoNet what would naturally evolve into shopping. It was decided to make our ISP the easiest and friendliest way to get online and once achieved, to make this the quickest way to learn what the Internet was all about. Today, Tesco clocks up more than 60,000 online orders a week making it one of the world's largest Internet food shopping services. It perfectly presents to potential web-enablers and retailers a classic example in what a well thought-out front-end strategy and coordinated execution can achieve that would provide a clear benchmark for successful online businesses. Ultimately, the prestigious "Best Use of Technology in the Commercial Industry" Award was perhaps the best proof, form and recognition of DesignerCity's capaility.
>> Full case study for Tesco
>> http://www.tesco.com

Shell Geostar
"Travelling made easy"
Shellgeostar was Shell's answer for a European travel planning portal. The new portal allowed for more user interaction and would drive their e-commerce offerings. DesignerCity was asked to look at the whole site's appearance and usability and came back with an entirely fresh overhaul to its user interface and content presentation. The result was exceptional with the site being awarded the "Best Site of the Month" as voted by the prestigious Internet Magazine in the UK.

Golden Resources
"Rice goes digital"
This site was developed to coincide with the rice giant's new consumer brand building image exercise. The concept was to cater to the new generation of rice consumers. Application of illustration graphics and vivid colours were employed to increase the appeal factor of the younger generation. The site is also highlighted by a grain of rice that acts like a compass following the movement of the mouse when surfing over the navigational menu. The site also features an interactive virtual tour of the rice processing factory to showcase Golden Resources' market leading standard in rice quality control.
>> http://www.rice.com.hk

Staccato Footwear
"Shoes in multimedia style"
Staccato, a leading shoe brand and retailer in Hong Kong and China asked us to lead the way in producing their print advertising materials for their Fall/Winter 2001 collection campaign, which evolved to the Spring/Summer 2002 marketing plan. The project entailed the entire year of brand management for a high-street retail brand in Hong Kong and in China. The offline materials were supported by an integrated online initiative to create cohesiveness in terms of branding and establishing greater market impact and recognition. The site provides the latest trends in ladies fashion footwear as well as an online marketing platform to allow for building closer relationship with Staccato's customers.
>> http://www.staccato.com.hk

Allinafamily.com
"Information kiosks go interactive"
With e-commerce still in its infancy not only in Hong Kong, but also in the overall Asia-Pacific region, this provided an excellent opportunity for our client to take the industry lead in offering online shopping to the masses. The task was to take their existing retail outlets and propel them to the next horizon of e- tailer. DesignerCity developed four separate standalone e-commerce sites offering secure online shopping, yet each inter-connected to one another to create an online shopping mall and allow the users the ease to surf between the sites. The site was named and positively reviewed by the South China Morning Post, the leading English newspaper in Hong Kong. The sites were built based on a scalable NT and SQL solution platform, and numerous advanced tools were built -in to aid the online shopping experience, including an online loyalty points scheme, dynamic weighing and multi-currency which links to HSBC's payment gateway services for secure transaction processing. DesignerCity also deployed an online inventory and stock administration system as well as an online licensing programme for the client to manage the site with greater ease.
>> http://www.allinafamily.com

King Solomons Casino
"Casino fun in the virtual world"
The task of this site was to transform the existing English version into a Traditional Chinese version. With twelve countries already exploring the potentially self-enriching rewards of the online casino, our client had the desire to further globalise their popular website. With the assistance of DesignerCity, we "globalise" and "localise" the site to suit the market segmentation and helped bring the adventure and the excitement of 43 casino games to the Southeast Asian market.
>> http://www.kingsolomons.com