"Fit-For-Purpose Design and Strategy"

Our company's creativity is firmly rooted in strategy. The designs we create are first and foremost fit-for-purpose. The choice of style, function and technology depends on what is most suitable for the audience and what can best get the job done. This approach is clearly reflected in our wide range of output, such as the award winning football site for Arsenal FC, the all encompassing shopping experiencing site for Tesco, the workmanlike e-commerce site for Allinafamily.com, the fresh new looking and vibrant site of Chow Sang Sang Jewellery Group, to the dynamic yet somewhat traditional advertising experience, which the Kentucky Fried Chicken Hong Kong site provides.

When invited, we challenge our client's perceptions and vigorously endeavour to maximise the potential of the medium on their behalf, and most importantly, within the confines of the brief and budget of course. We like to get under the skin of our client's business, their intentions online and the related competitive environment. This is reflected in the structure, style and function of the resulting online presence. Our dedication to the digital domain, lengthy operation in the marketplace and experience with existing brands, as well as with building multi-million dollar online businesses from scratch, gives us unrivalled insight with and into the connected audience.

DesignerCity specialises in the strategies that make the client's online ventures successful and execute them through the design and functions of a website's front-end and the support of back-end technologies to craft that all-important user experience.